Frequently asked questions
What does DID do?
Dizzy Izzy Wear, formally known as Dizzy Izzy Dancewear, is a Business to Business (B2B) Design company. What does that mean to our customers? In this turbulent, get-real economy, the advantage goes to those who can outimagine and outcreate their competitors. Elegant design is becoming a critical competitive advantage. Trouble is, most businesses/clients don’t think like designers. For the average person/business that chooses to innovate, the biggest challenge is this, “Are you willing to step back and ask, ‘What’s the problem, we’re trying to solve?” That is exactly what designers do. They take the problem or challenge and try to create a solution. Dizzy Izzy Wear specializes in creating brand experience. We provide solutions for the novice to advanced apparel and promotional material business.
Can I purchase a leotard?
Where is your store, I don’t see it?
What is your minimum?
Does Dizzy Izzy Wear collect Sales Taxes?
What exactly does Private Label REALLY mean?
A private label product is manufactured by a contract OR third-party manufacturer and sold under a retailer’s brand name. As the retailer, you specify everything about the product- what goes in it, what it looks like, material types, how it’s packaged, what the label looks like- and pay to have it produced and delivered to your store/possession. This is in stark contrast to buying products from other companies with their brand names on them and making small alterations such as placing your logo anywhere on the product.
Are there advantages to Private Label products?
Retailers interested in filling their shelves with products featuring their brand name have good reason. Some of the biggest advantages of private label products include:
- Control over production - Third-party manufacturers work at the retailer’s direction, offering complete control over product ingredients and quality.
- Control over pricing - Thanks to control over the product, retailers can also determine product cost and profitable pricing.
- Adaptability - Smaller retailers have the ability to move quickly to get a private label product in production in response to rising market demand for a new feature, while larger companies might not be interested in a niche product.
- Control over branding - Private label products bear the brand name and packaging design created by the retailer.
- Control over profitability - Thanks to control over production costs and pricing, retailers therefore control the level of profitability its products provide.
The disadvantages of adding a private label line are few, as long as you have the financial resources to invest in developing such a product. The main disadvantages include:
- Manufacturer dependency - Since production of your product line is in the hands of a third-party manufacturer, it’s important to partner with well-established companies. Otherwise, you could miss out on opportunities if your manufacturer runs into problems.
- Difficulty building loyalty - Established household brands have the upper hand and can often be found in a variety of retail outlets. Your product will only be sold in your stores, limiting customer access to it. Of course, limited availability could also be an advantage, giving customers a reason to come back and buy from you.
Do I have to adhere to the MOQ Requirements for Private Label Orders?
Minimum Order Quanity: protects suppliers and sometimes scares off buyers daily. This is a common sentiment. But there is good reason, it’s a facet of global manufactu4ring, and whether you like it or not, MOQ isn’t going anywhere, so learn how to navigate it.
To put it bluntly, suppliers need to make sure your order is worth their time. Your order needs to be large enough to justify the expenses needed to execute. In most instances, Dizzy Izzy Wear offers very low minimums, while our competitors offer minimums upwards of 500 OR more! Doing so, allows even the NEW start-up the ability to compete with others. After all, setting up a production line and training workers isn't as simple as it seems.
Factories have Minimum Order Quanties too
A common scenario is that suppliers are sourcing components from subsuppliers, who have their own minimum order quantity requirements. The MOQ your supplier gives you is often a reflection of the numbers their supplier gave them. Many factories cannot (or choose not to) hold goods in inventory since it's rarely efficient for factories to keep high volumes of pre-made stock. Components are more likely purchased after the supplier receives your order, so minimum quantities are a factor for all parties from the start.
Order Volume can Dictate Pricing
One important thing to note is that order quantity can affect pricing: order a higher volume and receive a discounted rate; order a smaller volume and pay more per piece. This is one way suppliers incentivize buyers to order larger quantities. If you are ordering a tiny quantity, chances are you may be talking to the wrong people altogether – you might need a wholesaler, not a factory.
Although these requirements may seem unfair to low-volume buyers, keep in mind that this needs to be a mutually beneficial transaction. The supplier needs a shot at coming out profitable, while the buyer must feel that they are paying a fair price.
Why do I have to sign a contract if I am making Private Label items?
Product Liability Exposure
In the United States, any seller of a product (not just the manufacturer) is liable for losses, injury or damage caused by a defective product under the doctrine of strict tort liability. The injured party may file a suit against the wholesaler-distributor and it is not necessary to also sue the product manufacturer. The fact that a wholesaler-distributor did not create the defect, or did not participate in the design or production of the product, or did not author the product instructions or warnings, is no defense. This is true if the wholesaler-distributor is selling a private label product, or if the product bears the manufacturer’s own brand name.
Intellectual Property Rights
The seller of a private label product also faces greater exposure to claims that the product infringes upon another’s patent rights, trademarks or other intellectual property rights. In all instances, a wholesaler-distributor should exercise due diligence to assure that its private-labeled products will not infringe U.S. patents or the IP rights of others.
For a private-labeler building brand value, it is critical to select a supplier who will produce defect-free products that meet specifications and applicable U.S. legal and regulatory requirements. Monitoring of the products produced is necessary to assure continued compliance and to detect product irregularities or unauthorized changes to the product’s design or specifications, or the raw materials used in production.
What are custom features?
What is a custom design?
- Pattern-making and grading
- Prototyping and sample production
- Small to large quantity production runs
- Sourcing and manufacturing both in the USA and other Countries
- Consultation, helping companies organize and execute
- Design services, from concept to a finished product